I get lots of blog ideas from The Wall Street Journal, usually from their last section, oriented to the personal and rather eclectic in content. Four days ago I was reading my copy of The Economist and was somewhat surprised to see an article in their Business section that called out for a blog post. The title of the piece was "Pepsi gets a makeover: Taking the challenge."
The focus of the article was on Pepsi's CEO wanting the firm to make products with less sugar, salt and fat. She even plans to remove all of the company's drinks that contain sugar from schools by 2012.
Bravo, I said and read on. It seems that she's gotten the message. She wants to help keep food companies (or at least hers) from the fate of their tobacco-company distant relatives, noting the latter firms have been impugned for the deleterious health-related outcomes caused by their products.
I was unaware that Pepsi owned Quaker, but found fascinating the plans to alter their marketing of those products also. The Pepsi boss seems quite serious in her efforts, and although they clearly must be driven, in large part, by an attempt to capture/maintain market share, I applaud the concept.
I personally drink few soft drinks (One Caffeine-free Diet Coke a day), but I hope this effort by a major food company will be followed by all the others. it's about time!